Becoming productive and profitable

Becoming productive and profitable

Today I’m going directly into teaching.⁣

I’m not motivating or inspiring you. I’ll do that some other time.⁣

This is because what I’m about to share has kept many personal and business brands in a place of unintentional mediocrity.⁣
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Do you know how terrible it is to not maximise what you should be, especially when you have the resources you need?⁣
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As a Digital media consultant, I have seen that that the major cause of this gap in profitability is that you do not know this yet.⁣

⁣If you know about it, you should do better… Because you can.⁣

⁣So let’s get right into it.⁣
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⁣There are 3 things you must be very clear about if you are building a personal or business brand. ⁣

⁣If you are clear in 2 but one is missing, you will keep leaving some money on the table.⁣
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The 3 of them must be complete… And very clear.⁣
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⁣1. Creating Value.⁣

⁣You must have an exact system for creating value.⁣

I’ll be as practical as possible so I’ll use real examples.⁣

⁣For a service based brand, you should have an exact system for the content clusters you create for your brand.⁣
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If you have a product, you must have an exact way the production of your “value” is carried out.⁣
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You don’t need to have it in your head, try to write it down.⁣
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You’ll be surprised how much it can be improved if you write it down.⁣
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This system includes things like the tools you use, the time you take, the frequency, consistency, etc.⁣
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2. Distributing Value.⁣

Value that is created and not effectively distributed has been underutilized.⁣
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You can be very good in value creation, but if your distribution is faulty, you will still be less than you should.⁣
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The people that get the best deals are not always the best. They may just be the most visible.⁣
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You must have a CLEAR system for distribution, both offline and online.⁣

⁣Again, I’ll say, don’t have it in your head.⁣
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Write it down.⁣
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⁣⁣3. Capturing Value.⁣
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This is where people can make you feel bad.⁣⁣

After-all “freely you have received, freely you should give”.⁣
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If you have produced value of high quality and have distributed it to the right people in an excellent way, but you don’t have a way of capturing value for yourself, you’ll be well known and well broke.⁣
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Very broke.⁣
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If you are sure of what you’ve created, you should never feel bad for demanding a reward for it. ⁣
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Am I saying you shouldn’t give things for free?⁣
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No. I personally still do a lot for free.⁣

⁣But “free” is relative.⁣
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Money is not the only means of payment.⁣

⁣Not every reward can be collected through paystack.⁣
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You must have a way of capturing value… A way of getting reward for the value you’ve created.⁣
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Make it clear.⁣
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Write it down.⁣
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⁣These are the three things you must be definite about to truly become productive AND profitable.⁣
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I hope you’ve gotten value from this? ⁣
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Good. Don’t stop there. ⁣
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Action is the next thing.⁣
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Which of these 3 areas do you think you need to improve on?⁣
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Share this post to enlighten someone else.⁣
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To your continued Digital Productivity,⁣⁣

#fii

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