Fii Stephen Michael

Digital Marketing Manager | Growth Marketer

As a Digital Marketing Professional with prior experience in both web application development and project management, I am exceptionally good at creating and executing full funnel growth and performance marketing strategies while driving both B2C and B2B brand growth.

I have also have extensive experience with brands in industries ranging from e-commerce, government, health tech, NGOs, and personal brands, with clients in Nigeria, UK, USA, Dubai, and Canada.

My full-stack approach to Marketing ensures the best possible results with well tested, data-driven strategies.



Masters in Business Administration (Marketing Specialization)

Ahmadu Bello University DLC

November 2020 – Present

Postgraduate Diploma in Computer Science

Ahmadu Bello University, Zaria

Oct 2019 – 2021

Diploma in Innovation and Entrepreneurial Finance

Kaduna Business School

Skills and Expertise

Media Buying / PPC Advertising 100%
Growth Marketing 98%
Project Management 98%
Marketing Analytics 98%
Communication 100%
Content Marketing 95%

Professional Qualification

  • Facebook Certified Media Buying Professional – Facebook
  • Facebook Certified Digital Marketing Associate – Facebook
  • Proficiency Certificate in Digital Marketing – Google Digital Skills Garage Facebook
  • Facebook Certified Media Planning professional – Facebook
  • Certified Discovery Commerce Specialist – Facebook
  • Facebook Certified Community Manager – Facebook
  • Facebook Certified Lead Trainer – Facebook
  • British Project Management Professional, BPMP level 1, 2 – Novelle Centre


Digital Marketing Expert, Facebook Project

  • Analysis and setting up of campaigns to reduce CPC (Cost per click) by 28% and increase Return on Ad Spend (ROAS) by 41%.
  • Support over 120 Facebook advertisers across the Europe, Middle East, and African region (EMEA)
  • Managing objections and sharing advertising insights and analytics.

African Ministers’ Council on Water, African Union

  • Digital Marketing Consultant
  • Managed over $15,000 ads budget across Facebook and Instagram.
  • Generated 10,050,000 website visits, 18,500,000 reach and 24,330,000 impressions.
  • Led the creation, implementation, and delivery of a digital marketing funnel that generated 4,200 leads in 2 weeks.

SubjectToClimate, Denver, USA.

  • Digital Marketing Manager
  • Created and implemented the SEO strategy, driving the first 10,000 website visits
  • Set up, managed, and executed social media ads and analytics including Google data studio for reporting
  • Created and executed the Content Marketing strategy
  • Managed cross-channel marketing campaigns across Facebook, Instagram, Twitter, Linkedin, Pinterest, and Google.

Deutsche Gesellschaft Fur Internationale Zusammenarbeit (GIZ)

  • Consultant for the Pro-Poor Growth and Promotion of Employment in Nigeria
  • Facilitated a training on Digital Marketing and Social Media skills
  • Project Reporting


  • Digital Consultant for the Youth Digital Engagement (YDE) project is an ActionAid project funded by DANIDA, the official development cooperation agency of the Government of Denmark under the Danish Ministry of Foreign Affairs.
  • Facilitated a training on Digital tools and platforms
  • Facilitated a training on Content Creation
  • Project Reporting



  • Facilitated the Facebook sponsored “Boost with Facebook training for over 5,000 business owners in Nigeria


Facebook/Instagram Ads

Strategy, Creation, and management of advertising campaigns on Facebook and Instagram platforms.

Multi-channel Digital Marketing

Strategy, Creation, and management of digital marketing campaigns, including funnels, email marketing, and automations.

Growth Marketing Management

Team building, leadership, growth strategy development and execution, including but not limited to Digital marketing; regimented physical availability.


2 Weeks Notice