Spend on the AI that pays, skip the rest.
I look at your business and tell you where AI fits, where it doesn't, and what to do first.
Talk about consultingAI consultant / growth marketer
turn the work into a system
AI consulting, training, and implementation for business owners, professionals, and teams who want measurable results.
Growing people and businesses

The useful part
AI tools are everywhere now. Knowing how to make them pay is rare. That's the part I do.
What I do
I don't sell AI hype. I show you what to use, build the system that runs it, and make sure it shows up in your numbers.
I look at your business and tell you where AI fits, where it doesn't, and what to do first.
Talk about consultingI teach people to work with a system, not random prompts, through the AI Literacy Academy and sessions built for your team.
Talk about trainingI build the workflows and tools, so AI does the work in your business, not just in a demo.
Talk about implementationSelected results
These campaign and programme results are self-reported. Each one is paired with its client and period so you can judge it properly.
Marketing
4,100+AMCOW, 2021
Self-reported campaign resultGrowth
920%SubjectToClimate, 2021 to 2022
Self-reported campaign resultPerformance
28%Teleperformance and Meta EMEA, 2021 to 2022
Self-reported campaign resultTraining
50+Meta Boost
Self-reported programme resultHow I work
A tool can save time. A system keeps saving time after the excitement is gone. I start with the result you need, map the work, choose the smallest useful setup, and measure what changed.
See the thinking behind the workWhat should change, and how will we know?
Where does time, money, or useful information get lost?
Use only the tools the work needs.
Keep what works. Fix or remove what does not.
Try the method
Answer 6 questions about the result, the people, the information, the limits, and the measure. Leave with a clear brief.
Build an AI work briefRecognition and reach
The work has moved from business teams and Academy cohorts to global founder, policy, and training programmes.
AI Literacy Academy
More than 1,800 students from over 30 countries have joined Academy programmes. The paid cohorts have 1,146+ alumni across 19 countries.
Writing
Better AI work starts before you open the tool. Here is the simple brief I use to get clear, useful output.
Read the noteA small system for choosing the work, testing one use case, and measuring whether it helped.
Read the noteThe tool is only one part of the result. The audience, offer, process, and measurement still matter.
Read the note
The person behind the systems
The link is simple: I like understanding how things work, then turning that understanding into a process people can use.